The video shows the comparison between the iPhone and the Braun ET44 (viz. ET66):

The famous Braun company name in design has nothing to do with Wernher von Braun, famed rocket scientist and aerospace engineer, a confusion I recently saw online on a discussion group. That led me to post here a bit about the Braun company design legacy and evolution.

The famous consumer product and design company Braun is located in Kronberg im Taunus, an affluent village and virtual suburb to Frankfurt am Main, where the company was founded in 1921 by Max Braun, a mechanical engineer.

This is an important historical area of Germany. The LawPundit was born in the neighboring village of Königstein (“King Stone”), which not only served as the summer home for the famed Rothschild banking family, whose German banking headquarters were in Frankfurt, but the Villa Rothschild (today a 5-star hotel) in 1949 also served as the location of a critical political meeting that led to the formation of the post-WWII German Federal Republic. The coincidence is that the post-war Marshall Plan for Europe was administered in Paris from what is now the newly renovated Hotel de Talleyrand, purchased by the United States from the French branch of the Rothschild banking family in 1947.

The Braun company has had a tremendous worldwide impact via its design of consumer products, which began with radios and expanded to all kinds of electrical and electronic devices and gadgets. As written at the Wikipedia:

“From the mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology… Dieter Rams soon became the most influential designer at Braun.[12]

Rams[13] was a key figure in the German design renaissance of the late 1950s and 1960s…

Many of his designs – sleek coffee makers, calculators, radios and razors – have found a permanent home at the Museum of Modern Art.”

The Gillette Company acquired a controlling interest in Braun in 1967, and it was a wholly owned subsidiary of Gillette from 2004 to 2005.

In 2005, Braun was acquired by Proctor & Gamble, the largest consumer goods products company in the world, and is now a member of the so-called P&G family of brands, awarding the BraunPrize for design:

“Established in 1968, the BraunPrize was Germany’s first international competition to promote the work of young designers, highlight the importance of industrial design and promote innovative product ideas across the world.”

See The Braun Prize